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Case Study
Alternative route to going public
More and more small and medium-sized investment banking
firms are devoted to raising equity capital for private, emerging growth
companies including biotechnology companies as they become publicly held
through the reverse merger process.
For most private growth companies, an initial public offering may be
infeasible, too expensive or time-consuming, or lack sufficient
investment
banking interest and market reception. For these companies,
a reverse merger can offer an attractive alternate route to raising
growth capital and becoming public. In such a transaction, the private
company is merged with a publicly traded 'shell' company with current
SEC filings, and immediately becomes public as a result. This process
provides several advantages to the company, including:
- A direct pathway to liquidity for the company's shareholders
- A currency for strategic acquisitions and employee retention
- Greater access to the capital markets
Biotechnology companies, in particular, may need successive infusions
of capital during the product development cycle. Once publicly
traded, biotechnology companies can potentially expand the range of
investors available and willing to finance them. Executives of private
growth companies may find that these advantages outweigh the drawbacks
of being public, such as compliance with the Sarbanes-Oxley
Act of 2002. If thoughtfully structured and well executed, a reverse
merger can significantly enhance shareholder value for the private
company.
In conjunction with the reverse merger process, the investment banking
firm would serve as a placement agent for private equity capital,
in the range of anywhere from $5 million to $25 million. From an
issuer's perspective, coupling a round of financing with a reverse
merger can significantly lower the cost of capital. Frequently, this
financing
technique compares more favorably with the valuations and attendant
dilution presented by traditional venture capital firms, primarily
because of the premium associated with a public market for a security.
Many institutional investors, including hedge funds, arbitrageurs, small
cap equity advisors, distressed securities funds and proprietary
accounts for major Wall Street brokerage firms, have been regular
sources of capital for issuers in these transactions. In general, these
sophisticated investors have broad investment parameters and are seeking
high risk-adjusted returns, on a diversified basis, among various
alternative asset classes.
Once the reverse merger and financing have been completed, the difficult
tasks of creating a fair aftermarket valuation and liquidity in the
company's stock begin. A financial public relations program that
includes investor meetings and conference calls (and, potentially,
independent
equity research coverage) is key to raising the profile of the company's
stock and thus enhancing its liquidity and, perhaps, its trading price.
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