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Mark J. Ahn, Michael A. Alvarez, Arlen D. Meyers, Anne S. York, editors
Foreword by G. Steven Burrill
First Edition, July 2010
416 pages
Paperback ISBN: 978-1-934899-15-1
$79.95
Hardcover ISBN: 978-1-934899-16-8
$99.95
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Distributed by Ingram and Baker & Taylor
Also available from
Amazon.com
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See also
Building Biotechnology
The definitive biotechnology industry primer: Business,
Regulations, Patents, Law, Politics, Science
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Case studies capture the complexity and context of the biotech industry,
and effectively create a bridge between studying books and working in a
business. This book was created to fill the gap in biotechnology
entrepreneurship and management education. The case method of teaching
is a proven and engaging pedagogical approach that is part and parcel of
medical, business and legal education. By simulating and analyzing
problems, students have the opportunity to practice decisionmaking
in uncertainty with little business risk (although possibly substantial
academic risk), create alternative solutions, and gain the benefit of
seeing how their recommendations compare to the actual outcomes.
We all, particularly scientific entrepreneurs and managers, learn more
from doing. Simulating successes and failures, as well as how to cope
and learn from those experiences, is a critical survival skill that can
be honed by case study analysis. This volume helps to fill the void in
life science entrepreneurship and management case books and provides
faculty and students with not only the charts, but the simulated
experience of sailing the turbulent and exciting oceans of the
biomedical industry toward creating significant value for patients and
society.
Building the Case for Biotechnology features:
- Foreword by G. Steven Burrill
- An introductory chapter on how to teach bioscience using the case
method
- 22 case studies in science; laws, regulations, politics; and
business
- Ample figures, graphs, and tables to complement the text
- Resources for further reading
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Contents
Foreword
G. Steven Burrill
Burrill & Company
Preface
Mark J. Ahn, Michael A. Alvarez, Arlen D. Meyers, Anne S. York
Introduction
Yali Friedman
thinkBiotech LLC
How to Teach Bioscience Using the Case Discussion Method
Trent Wachner and Anne S. York
College of Business, Creighton University
Part I: Science
Medarex: Realizing its
Potential?
Mark J. Ahn, Alan Leong, Wei Wu, and Masum Rahman
Atkinson Graduate School of Management, Willamette University; University of Washington, Bothell
FoxHollow Technologies: The SilverHawk® Cuts
Open
a New Market
Erik Miller, Dina Finan, and Michael Alvarez
Stanford University
OraPharma: Reformulation of an Existing
Product
Payam Benyamini, Mark J. Ahn, and Danielle Hathaway
University of California, Los Angeles; Atkinson Graduate School of Management, Willamette University
DesignMedix: Maintain Product Focus
or Leverage Technology Platform?
Elizabeth R. Bivins-Smith , Bettina M. Frana , and W. Kellogg Thorsel
School of Business Administration, Portland State University
Oxigene: Realizing Value from Multiple
Technology Platforms
Mark J. Ahn, Anne S. York, David Ackerley and Rebecca Bednarek
Atkinson Graduate School of Management, Willamette University; College of Business, Creighton University; and Victoria University of Wellington
Part II: Laws, Regulations, Politics
Tysabri Re-launch Decision: Promise and Perils
of Addressing Unmet Needs
Mark J. Ahn & Laura Ueki
Atkinson Graduate School of Management, Willamette University
XDx: Navigating Regulatory & Reimbursement
Challenges
Laura Elias and Michael Alvarez
Stanford University
Dyadic International: From Doom to
Dawn—What's Next?
Polly S. Rizova, Adelaida Patrasc Lungu, and Mark J. Ahn
Atkinson Graduate School of Management, Willamette University
The Prince Edward Island Bioscience
Cluster: Creating a Knowledge-Based Economy
Steven Casper, Juergen Krause, and Adelee MacNevin
Keck Graduate Institute of Applied Life Sciences and University of Prince Edward Island
The Founding and Growth of On-Q-ity:
Developing Advances in Personalized Medicine
Daniel Dornbusch and Mark J. Ahn
Novartis International AG; Atkinson Graduate School of Management, Willamette University
Airway Tools Company: Changing
Medical Device Standards of Care
Andrew Maxwell, Bahram Behnam Azad, Michael Alvarez
University of Toronto; Stanford University
Part III: Business
Genentech Acquisition by Roche: Will
Innovation Wither?
Mark J. Ahn, Anne S. York, David Ackerley, Hannah A. Pearce, Mark J.
Calcott, Natelle C. Quek, Sonai Lim, Rochene E. Higginson, Hannah D.
Hoang, and David Lee
Atkinson Graduate School of Management, Willamette University; College of Business, Creighton University; and School of Biological Sciences, Victoria University of Wellington
Myogen: Are We There Yet?
Mark J. Ahn and Travis Cook
Atkinson Graduate School of Management, Willamette University
Compression Dynamics: In Search of
Sales
Anne S. York and Martin Winkler
College of Business, Creighton University and University of Nebraska Medical Center, Creighton University Medical Center
iKaryos Diagnostics: The Rocky Road from
Concept to Startup
Anne S. York
College of Business, Creighton University
Biocon: From Local to Global
Ashish Hajela, Shad Shahid, & Mohammad Akbar
Indian Institute of Management, Lucknow, India
Adnexus: Strategic and Resource Considerations
When Developing Novel Biotechnology Medicines
Susan Sieloff, Tucker Marion, John Friar, and Raymond Kinnunen
College of Business Administration, Northeastern University
Gardasil: From University Discovery to Global
Blockbuster Drug
Alan Collier, Mark J. Ahn and Brendan Gray
University of Otago; Atkinson Graduate School of Management, Willamette University
Guru Instruments: Bootstrapping a
Bioscience Device Startup
Anne S. York
College of Business, Creighton University
Growing Pains at Camelot
Biopharmaceuticals
Lynn Johnson Langer
Johns Hopkins University
Sandhill Scientific: Where to
Manufacture?
Staci D. Sanford and Arlen Meyers
University of Colorado Denver
Lumina Life Sciences: The
Challenges of Raising Capital to take to Market a Promising Technology
Innovation
Magda Choruzy, Andrew Maxwell, Michael Alvarez
University of Toronto; Stanford University
Resources
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