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Building the Case for Biotechnology

Management Case Studies in Science, Laws, Regulations, Politics, and Business

Mark J. Ahn, Michael A. Alvarez, Arlen D. Meyers, Anne S. York, editors
Foreword by G. Steven Burrill
First Edition, July 2010
416 pages
Paperback ISBN: 978-1-934899-15-1 $79.95
Hardcover ISBN: 978-1-934899-16-8 $99.95

Distributed by Ingram and Baker & Taylor
Also available from Amazon.com

Case studies capture the complexity and context of the biotech industry, and effectively create a bridge between studying books and working in a business. This book was created to fill the gap in biotechnology entrepreneurship and management education. The case method of teaching is a proven and engaging pedagogical approach that is part and parcel of medical, business and legal education. By simulating and analyzing problems, students have the opportunity to practice decisionmaking in uncertainty with little business risk (although possibly substantial academic risk), create alternative solutions, and gain the benefit of seeing how their recommendations compare to the actual outcomes.

We all, particularly scientific entrepreneurs and managers, learn more from doing. Simulating successes and failures, as well as how to cope and learn from those experiences, is a critical survival skill that can be honed by case study analysis. This volume helps to fill the void in life science entrepreneurship and management case books and provides faculty and students with not only the charts, but the simulated experience of sailing the turbulent and exciting oceans of the biomedical industry toward creating significant value for patients and society.

Building the Case for Biotechnology features:

  • Foreword by G. Steven Burrill
  • An introductory chapter on how to teach bioscience using the case method
  • 22 case studies in science; laws, regulations, politics; and business
  • Ample figures, graphs, and tables to complement the text
  • Resources for further reading


See also

Building Biotechnology
The definitive biotechnology industry primer: Business, Regulations, Patents, Law, Politics, Science

Building the Case for Biotechnology
Management Case Studies in Science, Laws, Regulations, Politics, and Business

Paperback: $79.95
  

Hardcover: $99.95
  

Also available from Amazon.com and other book retailers:

Bookstores and volume orders contact info@logos-press.com

Contents

Foreword
G. Steven Burrill
Burrill & Company

Preface
Mark J. Ahn, Michael A. Alvarez, Arlen D. Meyers, Anne S. York

Introduction
Yali Friedman
thinkBiotech LLC

How to Teach Bioscience Using the Case Discussion Method
Trent Wachner and Anne S. York
College of Business, Creighton University

Part I: Science

Medarex: Realizing its Potential?
Mark J. Ahn, Alan Leong, Wei Wu, and Masum Rahman
Atkinson Graduate School of Management, Willamette University; University of Washington, Bothell
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FoxHollow Technologies: The SilverHawk® Cuts Open a New Market
Erik Miller, Dina Finan, and Michael Alvarez
Stanford University
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OraPharma: Reformulation of an Existing Product
Payam Benyamini, Mark J. Ahn, and Danielle Hathaway
University of California, Los Angeles; Atkinson Graduate School of Management, Willamette University
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DesignMedix: Maintain Product Focus or Leverage Technology Platform?
Elizabeth R. Bivins-Smith , Bettina M. Frana , and W. Kellogg Thorsel
School of Business Administration, Portland State University
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Oxigene: Realizing Value from Multiple Technology Platforms
Mark J. Ahn, Anne S. York, David Ackerley and Rebecca Bednarek
Atkinson Graduate School of Management, Willamette University; College of Business, Creighton University; and Victoria University of Wellington
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Part II: Laws, Regulations, Politics

Tysabri Re-launch Decision: Promise and Perils of Addressing Unmet Needs
Mark J. Ahn & Laura Ueki
Atkinson Graduate School of Management, Willamette University
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XDx: Navigating Regulatory & Reimbursement Challenges
Laura Elias and Michael Alvarez
Stanford University
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Dyadic International: From Doom to Dawn—What's Next?
Polly S. Rizova, Adelaida Patrasc Lungu, and Mark J. Ahn
Atkinson Graduate School of Management, Willamette University
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The Prince Edward Island Bioscience Cluster: Creating a Knowledge-Based Economy
Steven Casper, Juergen Krause, and Adelee MacNevin
Keck Graduate Institute of Applied Life Sciences and University of Prince Edward Island
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The Founding and Growth of On-Q-ity: Developing Advances in Personalized Medicine
Daniel Dornbusch and Mark J. Ahn
Novartis International AG; Atkinson Graduate School of Management, Willamette University
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Airway Tools Company: Changing Medical Device Standards of Care
Andrew Maxwell, Bahram Behnam Azad, Michael Alvarez
University of Toronto; Stanford University
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Part III: Business

Genentech Acquisition by Roche: Will Innovation Wither?
Mark J. Ahn, Anne S. York, David Ackerley, Hannah A. Pearce, Mark J. Calcott, Natelle C. Quek, Sonai Lim, Rochene E. Higginson, Hannah D. Hoang, and David Lee Atkinson Graduate School of Management, Willamette University; College of Business, Creighton University; and School of Biological Sciences, Victoria University of Wellington
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Myogen: Are We There Yet?
Mark J. Ahn and Travis Cook
Atkinson Graduate School of Management, Willamette University
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Compression Dynamics: In Search of Sales
Anne S. York and Martin Winkler
College of Business, Creighton University and University of Nebraska Medical Center, Creighton University Medical Center
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iKaryos Diagnostics: The Rocky Road from Concept to Startup
Anne S. York
College of Business, Creighton University
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Biocon: From Local to Global
Ashish Hajela, Shad Shahid, & Mohammad Akbar
Indian Institute of Management, Lucknow, India
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Adnexus: Strategic and Resource Considerations When Developing Novel Biotechnology Medicines
Susan Sieloff, Tucker Marion, John Friar, and Raymond Kinnunen
College of Business Administration, Northeastern University
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Gardasil: From University Discovery to Global Blockbuster Drug
Alan Collier, Mark J. Ahn and Brendan Gray
University of Otago; Atkinson Graduate School of Management, Willamette University
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Guru Instruments: Bootstrapping a Bioscience Device Startup
Anne S. York
College of Business, Creighton University
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Growing Pains at Camelot Biopharmaceuticals
Lynn Johnson Langer
Johns Hopkins University
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Sandhill Scientific: Where to Manufacture?
Staci D. Sanford and Arlen Meyers
University of Colorado Denver
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Lumina Life Sciences: The Challenges of Raising Capital to take to Market a Promising Technology Innovation
Magda Choruzy, Andrew Maxwell, Michael Alvarez
University of Toronto; Stanford University
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Resources

Biotech Blog

Building the Case for Biotechnology is published by Logos Press